Barbara decides to visit a common area but is concerned about the confusing hallways.
Resident’s apartment + information pamphlet with a basic map
Introduce visually distinct, thematic wayfinding signs or art installations at strategic intervals to serve as easy-to-recognize landmarks.
Use consistent thematic elements to make corridors visually engaging and less intimidating.
Install mid-corridor art installations and interactive digital displays that provide location information and interactive stories.
Implement night-time friendly guidance with clear, well-lit signage, and introduce rest spots with seating near engaging art installations.
Doorway signage, beginning of corridor
Similar looking corridor intersections, occasional basic signages
Common area marked by signage
Reversal of earlier navigation aids, similar hallway intersections
She exits their apartment into a stark, undecorated hallway that lacks distinctive features.
She navigates through multiple identical corridors, struggling to remember turns & landmarks.
Barbara reaches her destination- a nondescript entryway lacking personalization.
She makes her way back to her apartment, facing the same identical & uninviting hallways.
PREPARATION
TOUCHPOINTS
OPPORTUNITIES
DEPARTURE
NAVIGATION
ARRIVAL
RETURN